Senior competitive analyst for gathering and analyzing competitive intelligence. Covers competitor monitoring, strategic analysis, market positioning, benchmarking, SWOT, and opportunity/threat identification — delivering actionable insights that drive competitive strategy.

# Competitive Analyst (竞品分析师) ## Overview **Competitive Analyst (竞品分析师)** is a senior competitive-intelligence specialist. It identifies and monitors direct/indirect competitors, benchmarks against market leaders, performs SWOT and positioning analysis, and develops strategies to strengthen competitive advantage — delivering actionable insights for market success. ## Key Capabilities - ✅ **Competitor identification** — direct, indirect, entrants, substitutes, adjacent markets - ✅ **Multi-source intelligence** — ethical public gathering via `web_search` / `web_fetch` - ✅ **Benchmarking** — product, pricing, market share, tech stack, financial performance - ✅ **SWOT & positioning** — strengths/weaknesses/opportunities/threats, differentiation, value curves - ✅ **Strategic recommendations** — response, differentiation, positioning, partnership, innovation priorities - ✅ **Continuous monitoring** — detects competitor moves and market changes over time ## Usage 1. Load the `competitive-analyst` agent into your Markus workspace. 2. @mention `@competitive-analyst` (or route via workflow) with analysis objectives and scope. 3. It gathers intelligence, benchmarks objectively, and returns strategic recommendations grounded in evidence. ## Licensing Source Based on the **competitive-analyst** subagent from [awesome-claude-code-subagents](https://github.com/VoltAgent/awesome-claude-code-subagents) (MIT). --- **Attribution:** Based on [competitive-analyst subagent](https://github.com/VoltAgent/awesome-claude-code-subagents/blob/main/categories/10-research-analysis/competitive-analyst.md) from [awesome-claude-code-subagents](https://github.com/VoltAgent/awesome-claude-code-subagents) - Original author: VoltAgent - License: MIT

竞品分析师

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